HOW WE HELP
BRANDS TO THRIVE
Reframe from "Prey" to "Predator"
What is
LEAPFROG TRANSFORMATIONTM ?
A genuinely collaborative intersection between collective NAIVETY and collective EXPERTISE.
A transformative approach to reframing a brand’s strategic behavior in market – whether Communications,
Product & Packaging or Customer Experience & Service Innovation, to enable that brand to literally leapfrog the
competition and thrive - not just survive!
BRANDS CLAIM
DIFFERENTATION
BUT BEHAVE AS SHEEP
.... AS VULNERABLE PREY
TO UNEXPECTED & UNWANTED
DISRUPTIVE PREDATORS
COLLABORATE WITH
THE BEST GLOBAL
CREATORS
We connect your brands with brilliantly creative innovators from the world’s biggest talent pools
We believe that successful transformation is enabled through the intersection of collective expertise and collective innocence. Our global talent communities bring their expertise in a given field AND bring their external, often foreign perspectives to innocently challenge local conventions that hold brands back from leapfrogging.
Web Designers
Artist Illustrators
Graphic Designers
Product Designers
Industrial designers
Packaging Engineers
UX & Service Designers
Creative & Art Directors
Copywriters & Storytellers
WHO WE ARE
Global HQ: SYDNEY, AUSTRALIA
Phil James
Founder & Chief Collaboration Officer
"Have fun, get sh*t done!"
Global HQ: SYDNEY, AUSTRALIA
Nick Savvas
Marketing & Innovation Director - International
“There’s no dress rehearsal – live it”
UK & EU HQ: LONDON, UK
Tom Grimer
Business Director - UK & EU
“No one is as smart as everyone!”
Buenos Aires, Argentina
Estela Gonzalez-Barreiro
Communications Strategy Director
“Challenge the status quo then challenge it some more”
Athens, Greece
Pavlina Kalogeropoulou
Creative - art Director
“Live life to the fullest because you only get to live it once.”
Hong Kong
Karly Lam
Business Director - Asia Pacific
“Why & why not?"
Kuala Lumpur, Malaysia
Swee Chin Lee
Business Director - SE Asia
"Together we can!"
Global HQ: Melbourne, Australia
John Ilias
Business Director
“Don’t get hung up on the small stuff or you’ll miss the big stuff”
Global HQ: Sydney, Australia
Victoria Lee
Business intern- ational
“Smile, ask questions and try”
Global HQ: Sydney, Australia
Katrina Lin
creative international
“Illustration & Animation inspired by watercolour and gouache paint”
COLLABOR8 WITH
THE BEST
whether it be global leaders trying to protect their
turf or local brands trying to challenge the leaders
THRIVE NOT
SURVIVE
THE STORY OF COLLABOR8 GROUP
phil james
Founder & Chief Collaboration Officer
I spent 20 years building a conventional FMCG brand marketing career with roles including local Australian sales representative, trade marketing, and brand marketing management, Asia Pacific regional marketing and Innovation strategy management and on to marketing director level with global strategy, innovation and execution responsibilities. I was following the well trodden pathway like most other marketeers were doing.
During these many years, I was privileged to work on many famous brands, new product development projects and engage with professional designers, advertising agencies and commercial partners. Despite the wealth of experience and opportunity that the large MNCs provided, the overtly risk averse, conventional approach to brand building and creative development of brand communications and innovation left me feeling UNSATISFIED: the higher i progressed up the corporate ladder, the higher both politics and P&Ls got in the way of truly inspiring creative brand building behavior. Bureaucracy and a bent to perfectionism seemed to be the preference over agile, disruptive and exciting innovation. There had to be a better way .....
