HOW WE HELP
BRANDS TO THRIVE

Reframe from "Prey" to "Predator"

What is
LEAPFROG TRANSFORMATIONTM ?

A genuinely collaborative intersection between collective NAIVETY and collective EXPERTISE.
A transformative approach to reframing a brand’s strategic behavior in market – whether Communications,
Product & Packaging or Customer Experience & Service Innovation, to enable that brand to literally leapfrog the
competition and thrive - not just survive!

how we help brands

BRANDS CLAIM
DIFFERENTATION

BUT BEHAVE AS SHEEP
.... AS VULNERABLE PREY

TO UNEXPECTED & UNWANTED
DISRUPTIVE PREDATORS

LEAPFROG
TRANSFOR
MATION

What could be

WHAT
COULD BE?

What should be

WHAT
SHOULD BE?

What will be

WHAT
WILL BE?

COLLABORATE WITH
THE BEST GLOBAL
CREATORS

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We connect your brands with brilliantly creative innovators​ from the world’s biggest talent pools

We believe that successful transformation is enabled through the intersection of collective expertise and collective innocence. Our global talent communities bring their expertise in a given field AND bring their external, often foreign perspectives to innocently challenge local conventions that hold brands back from leapfrogging.

Web Designers

Artist Illustrators

Graphic Designers

Product Designers

Industrial designers

Packaging Engineers

UX & Service Designers

Creative & Art Directors

Copywriters & Storytellers

creators

WHO WE ARE

 

  • Phil James

    Global HQ: SYDNEY, AUSTRALIA

    Phil James

    Founder & Chief Collaboration Officer

    "Have fun, get sh*t done!"

  • Nick Savvas

    Global HQ: SYDNEY, AUSTRALIA

    Nick Savvas

    Marketing & Innovation Director - International

    “There’s no dress rehearsal – live it”

  • Tom Grimer

    UK & EU HQ: LONDON, UK

    Tom Grimer

    Business Director - UK & EU

    “No one is as smart as everyone!”

  • Estela Gonzalez-Barreiro

    Buenos Aires, Argentina

    Estela Gonzalez-Barreiro

    Communications Strategy Director

    “Challenge the status quo then challenge it some more”

  • Pavlina Kalogeropoulou

    Athens, Greece

    Pavlina Kalogeropoulou

    Creative - art Director

    “Live life to the fullest because you only get to live it once.”

  • Karly Lam

    Hong Kong

    Karly Lam

    Business Director - Asia Pacific

    “Why & why not?"

  • Swee Chin Lee

    Kuala Lumpur, Malaysia

    Swee Chin Lee

    Business Director - SE Asia

    "Together we can!"

  • John Ilias

    Global HQ: Melbourne, Australia

    John Ilias

    Business Director

    “Don’t get hung up on the small stuff or you’ll miss the big stuff”

  • Victoria Lee

    Global HQ: Sydney, Australia

    Victoria Lee

    Business intern- ational

    “Smile, ask questions and try”

  • Katrina Lin

    Global HQ: Sydney, Australia

    Katrina Lin

    creative international

    “Illustration & Animation inspired by watercolour and gouache paint”

COLLABOR8 WITH
THE BEST

map

whether it be global leaders trying to protect their
turf or local brands trying to challenge the leaders

THRIVE NOT
SURVIVE

THE STORY OF COLLABOR8 GROUP

phil james

Founder & Chief Collaboration Officer

I spent 20 years building a conventional FMCG brand marketing career with roles including local Australian sales representative, trade marketing, and brand marketing management, Asia Pacific regional marketing and Innovation strategy management and on to marketing director level with global strategy, innovation and execution responsibilities. I was following the well trodden pathway like most other marketeers were doing.

During these many years, I was privileged to work on many famous brands, new product development projects and engage with professional designers, advertising agencies and commercial partners. Despite the wealth of experience and opportunity that the large MNCs provided, the overtly risk averse, conventional approach to brand building and creative development of brand communications and innovation left me feeling UNSATISFIED: the higher i progressed up the corporate ladder, the higher both politics and P&Ls got in the way of truly inspiring creative brand building behavior. Bureaucracy and a bent to perfectionism seemed to be the preference over agile, disruptive and exciting innovation. There had to be a better way .....

Phil James